Reputation in the public conversation.
Explore Media Tenor publications and commentary through this research theme.
Case study
2015-12-27
Bjørn Gulden: The opportunity and risk of high expectations
An Adidas leadership case study from the CEO.TABLE 2024 context.
Study
2016-02-25
FIFA: Leadership change and the persistence of a damaged reputation
A historical analysis of television coverage before FIFA’s 2016 leadership election.
Study
2016-03-11
Cybersecurity and the technology sector’s reputation
A 2016 analysis of data-security concerns in technology reporting and analyst commentary.
Study
2016-09-19
Dieselgate: Reputational spillovers across the automotive industry
A 2016 study of the longer-lasting media effects of Volkswagen’s emissions scandal.
Case study
2016-12-27
Markus Krebber: Employer appeal and influence in the energy transition
An RWE case study on the relationship between institutional visibility and leadership influence.
Case study
2017-06-15
Nikolai Setzer: Explaining Continental’s transformation
A Continental case study on how restructuring is framed in the media.
Case study
2018-12-27
Stephan Leithner: Making the strategic case at Deutsche Börse
A leadership-transition case study on strategic communication and visibility.
Case study
2020-01-08
Tobias Meyer: Positioning DHL after the logistics boom
A CEO.TABLE 2024 case study on a new logistics leadership narrative.
Study
2023-06-07
BaFin: Rebuilding the media image after Wirecard
A 2023 study of institutional reputation and leadership change at Germany’s financial regulator.
Case study
2024-02-03
Christian Klein and the CEO.TABLE ranking 2024
The SAP leader tops the historical 2024 CEO.TABLE ranking.
Case study
2024-04-14
Oliver Zipse: Reputation, innovation and leadership expectations
A BMW case study on leadership image and expectations for the automotive industry.
Case study
2024-03-23
Bill Anderson: Leadership beyond Bayer’s legacy challenges
A case study on the relationship between inherited reputational burdens and a new leadership narrative.
Case study
2024-05-15
Christian Sewing: From crisis management to a growth narrative
A Deutsche Bank case study on the limits of a crisis-manager reputation.
Case study
2024-07-05
Bettina Orlopp: Building strategic room to act
An early CEO.TABLE case study on Commerzbank’s leadership reputation.
Case study
2024-06-05
Markus Kamieth: Reputational capital for transformation
A BASF leadership case study on credibility at the start of a transformation.
Case study
2024-08-23
Oliver Blume: Communicating Volkswagen’s strategic reset
A historical CEO.TABLE case study on leadership under structural pressure.
Case study
2024-09-13
Jochen Hanebeck: Innovation strength and the visibility gap
An Infineon case study contrasting research investment and employer appeal with CEO visibility.
Case study
2024-10-16
Oliver Bäte: Turning performance into leadership influence
An Allianz case study on the relationship between strategic results and the public leadership image.
Case study
2024-11-04
Armin Papperger: Visibility and a changing defence-sector narrative
A Rheinmetall case study from the CEO.TABLE 2024 context.
Case study
2024-11-20
Lars Wagner: Value creation and confidence in MTU’s future
A historical MTU Aero Engines leadership case study.
Case study
2024-12-04
Christian Kullmann: Personal credibility in a difficult company narrative
An Evonik case study distinguishing a CEO’s image from the wider corporate reputation.
Case study
2024-12-27
Leonhard Birnbaum: Becoming a recognised voice on the energy transition
An E.ON case study on reputation, visibility and strategic positioning.
Study
2026-06-17
Sports sponsorship: Positive and negative reputational spillovers
A source analysis of the relationship between sports sponsorship and corporate image.
Report
2025
Handelsblatt CEO Impact Index 2025
The complete 2025 ranking, methodology and a detailed Commerzbank–Deutsche Bank comparison.
Report
2025
CEO Impact Index: Methodology overview
A concise six-page guide to the criteria, scales and evidence behind the CEO Impact Index.
Programme concept
Programme concept
India Hidden Champions: Strategic Reputation Management Masterclass
A programme concept for strategic reputation management, mentoring and international business dialogue.
Report
2025
CEO Impact Index: Elon Musk
A German-language CEO.TABLE special on Elon Musk, Tesla and leadership reputation.
Report
2024
CEO Impact Index: Richard Lutz
An English-language CEO.TABLE case study on Richard Lutz and Deutsche Bahn.
Report
2007
Reputation and Its Risks
A Harvard Business Review article by Robert G. Eccles, Scott C. Newquist and Roland Schatz.
Scientific contribution
2023-09-06
Outrage and Camouflage – An Empirical Examination of the Managerial Power Theory
A scientific reference to an empirical examination of managerial power theory.
Commentary
2019-01-21
Ten Years after the Meltdown, Trust in the Financial Sector Remains Elusive
Trust Meltdown X considers persistent financial-sector reputational damage and responses focused on sustainability.
Commentary
2018-01-23
Trust in the Financial Sector Has Not Yet Recovered
The Trust Meltdown IX release examines financial-sector confidence ten years after the crisis.
Report
2016-07-05
Trust Meltdown VII
Trust Meltdown VII examines confidence in banks, regulators and other institutions after the financial crisis.
Commentary
2013-11-25
Swiss Made
A presentation on Switzerland’s reputation and its international media image.
Speech
2013-08-21
Corporate reputation
A speech on corporate reputation, crisis coverage and the selective framing of events.
Report
2013-06-15
Trust Meltdown V
The fifth Trust Meltdown volume examines the continuing consequences of weakened institutional confidence.
Report
2012-03-03
Corporate's DNA Report
A study comparing company narratives in annual reports with their representation in the news.
Report
2011-06-15
Trust Meltdown IV
The fourth Trust Meltdown report follows the banking sector’s reputation after the financial crisis.
Report
Archive record · date unverified
Trust Meltdown VI
A source record for the sixth Trust Meltdown volume.