Reputation & leadership
Understand the gap between the story you intend to tell and the picture your stakeholders encounter.
- Corporate reputation measurement
- CEO positioning
- Issue and crisis analysis
Independent media intelligence since 1993
Understand
what shapes
the world.जानें, क्या आकार देता है हमारी दुनिया को।
Behind every reputation, market and public debate is a narrative. We reveal how those narratives take shape—and what they mean for your next decision.
A WORLD OF NARRATIVES. A CLEARER PERSPECTIVE.
MEDIA · MARKETS · SOCIETYGLOBAL PERSPECTIVE / HUMAN CONTEXT
From media coverage to strategic understandingResearch with consequence ↓
1993
Our research story begins
30+ years
Studying media and perception
One focus.
Evidence for better decisions
Intelligence that matters
See the forces.
Make the decisions.
For leaders navigating reputation, institutions shaping public debate, and researchers exploring how information influences the world.
Policy & public perception
Explore how media attention frames political choices, social issues and the institutions that serve society.
- Agenda-setting research
- Political and societal narratives
- Sustainability and public trust
Evidence & editorial insight
Bring systematic media analysis to academic enquiry and a clearer view of editorial positioning.
- Research collaborations
- University reputation analysis
- Editorial profiles and citation analysis
The Media Tenor approach
Headlines are
the beginning.
Context is the value.
Rooted in journalism and communication research, our work examines who receives attention, how they are portrayed and which perspectives remain outside the frame.
Explore the institute’s services ↗01 Define the question
Start with the decision. Set the entities, issues, markets and media universe relevant to the research brief.
02 Examine the coverage
Systematic content analysis brings structure to media narratives: attention, topics, sources and tone within a defined research scope.
03 Put the findings in context
Compare patterns across time and relevant peers. Examine both agenda setting—what receives attention—and agenda cutting—what is absent.
04 Connect evidence to action
Translate the findings into priorities for communications, reputation management, editorial strategy or further research.
Ideas backed by evidence
A deeper reading
of the world.
Explore the research library ↗
Leadership / Composite index
Leadership across dimensions
Explore the framework behind the CEO Impact Index.
Explore the research ↗
Economy / Commentary
Media sentiment. Economic context.
Reporting alongside the ifo Business Climate Index.
Explore the research ↗
Media / Agenda setting
Who influences the conversation?
Historical citation analysis from the Global Agenda Index.
Explore the research ↗No matching research. Try another topic or search term.
News & perspectives
Research meets
the public conversation.
All perspectives ↗Economic coverage and the business outlook
Media Tenor compares economic reporting with the ifo Business Climate Index.
Explore ↗Two Conservative Media Systems
A comparison of coverage of Trump and the White House in the context of the 2026 US midterms.
Explore ↗Shared priorities across political divides
The Common Sense survey explores areas of agreement in Germany ahead of state elections.
Explore ↗Explore further
A library of questions.
A body of evidence.
Browse scientific contributions, reports and commentary across reputation, economy, politics, society and sustainability.
Search publications ↗Editorial insight.
Wider influence.
Explore editorial profiles, citation analysis and the visibility of sources in the news landscape.
Media & editorial expertise ↗Studies with a wider perspective
Who is seen?
Who is missing?
Explore studies & reports ↗Gender representation at Rio 2016
In a historical sample of 13,869 reports across ten international TV news programmes, Media Tenor examined the visibility of female and male athletes.
38%Women’s share of athletes in the news
45%Women’s share of Rio participants
Historical study, 8–22 August 2016. Not a measure of current Olympic coverage.
Read the study overview ↗
Elderly care through the media lens
How are care workers and people who need care represented in the news?
Explore ↗Constructive journalism and the questions news asks
A Davos discussion considers journalism that examines possible solutions as well as problems.
Explore ↗Dialogue, trust and public understanding
The Annual Dialogue Report 2016 examines intercultural and interfaith exchange.
Explore ↗An institute with a point of view
Three decades of asking
the consequential questions.
Media Tenor brings a research perspective to the intersection of communication, business and society, with a published body of work spanning reputation, economics and public debate.
What gets attention shapes what gets understood.
What gets left out matters too.
Founded by Roland Schatz
Established in 1993, Media Tenor grew from a commitment to systematic media analysis. Its research connects the study of news coverage with the questions facing leaders and institutions.
Watch the institute’s story ↗From evidence to wider debate
Research travels.
Follow Media Tenor’s original collections of academic references and external media coverage.
Media Tenor in research
Find the original reference collections for institutions including Deutsche Bundesbank, DIW, ETH Zürich and Harvard Kennedy School.
Explore ↗Media Tenor in the media
Browse source collections for Handelsblatt, DIE ZEIT, NZZ, SPIEGEL and other publications.
Explore ↗Constructive journalism & dialogue
Explore historical work on solutions, journalistic standards and intercultural understanding.
Explore ↗Your next decision starts here
What do you need
to understand?
Tell us about the reputation challenge, research question or public narrative you want to examine.
Your brief can be copied and taken to Media Tenor’s official website.
Visit official services & enquiry page ↗