Political and societal narratives
Study the issues, institutions and voices shaping public debate. A defined research brief can examine coverage of an election campaign, a policy choice or the concerns of a community.
Country and city image
Research can establish which impressions already exist before a new communications programme begins. Examine the themes associated with a place, the sources defining its image and the perspectives that are less visible.
Democratic visibility
Published work explores the representation of institutions and competing viewpoints. Agenda setting and agenda cutting provide complementary ways to consider what appears in the public conversation and what remains absent.
Scope and interpretation
Define the relevant media universe, locations and period. Findings about a particular election or sample should not be treated as universal explanations of political behaviour.