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Research programme

Leadership is more than visibility.

The CEO Impact Index combines dimensions of reputation and corporate performance in a comparative framework.

What the index examines

The programme connects leadership reputation with communicated experience, performance and future expectations. Attention alone is not a substitute for the other dimensions.

CEO visibility & evaluation

The visibility and tone of leadership coverage.

Women in leadership coverage

Representation of female leaders in management reporting.

Innovation

R&D spending and the coverage of innovation.

Financial strength

Corporate performance, including return on investment.

Employer image

The organisation’s image among potential employees.

Strategic sustainability

SDG positioning in corporate financial reporting.

A historical example

The 2025 Handelsblatt chart uses 23,612 media reports from 29 leading outlets for January–November 2025. It covers DAX40 CEOs above the study’s visibility threshold, rather than a live ranking.

Original CEO Impact Index 2025 DAX40 chart

Read the source methodology and component definitions alongside the scores.