Reputation measurement
Define an assessment around communications priorities. Follow the issues associated with an organisation, the voices that define its story and changes in its media profile. A comparison with relevant peers helps distinguish a company-specific narrative from a wider sector issue.
CEO positioning
Examine the themes, platforms and contexts associated with leadership visibility. Consider how a leader’s public profile relates to the organisation’s priorities and where a credible contribution to the debate could be made.
Issues and crisis analysis
Follow shifts in attention, sources and tone. Put an emerging narrative in the context of earlier coverage and relevant peers. An evidence-led brief helps establish which changes merit closer examination.
Start with the decision
Which issues define our reputation? Does leadership coverage support our priorities? What has changed compared with a previous period? These questions help define the scope of the work.