Archive listing: 2026-06-17
What the study examines
The publication considers how attention around sport can affect a sponsor’s reputation in different directions. Consult the original German material for the cases, period and methodology behind that comparison.
English editorial overview of the original source. Historical findings relate to the period described, not necessarily the source archive’s listing date.
Public source
Original source & access
Read the original German-language archive page for its wording, context and linked material.
Sportsponsoring wirkt – positiv wie negativ
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