Reputation / Case study

Markus Kamieth: Reputational capital for transformation

A BASF leadership case study on credibility at the start of a transformation.

Archive listing: 2024-06-05

What the study examines

The public introduction identifies experience and communication above the visibility threshold as foundations for a new CEO’s reputation. It considers the challenge of explaining change within economic constraints rather than treating communication as a substitute for performance.

English editorial overview of the original source. Historical findings relate to the period described, not necessarily the source archive’s listing date.

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Original source & access

The original source requires a library account for additional material. This overview uses its public introduction.

Kamieth hat Reputationskapital für Transformation

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