Archive listing: 2018-12-27
What the study examines
The source records 250.8 of 550 points and identifies personal image and shareholder value as strengths. It also notes limited visibility and questions about the company’s strategy, including its software activities.
English editorial overview of the original source. Historical findings relate to the period described, not necessarily the source archive’s listing date.
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Original source & access
The original source requires a library account for additional material. This overview uses its public introduction.
Stephan Leithner: Kommunikations-Strategie muss noch überzeugen
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