Archive listing: 2024-12-04
What the study examines
The public introduction describes a deterioration in the company’s media image in 2023 and 2024, alongside a more resilient personal image for Kullmann. It considers the room this creates for managing stakeholder expectations.
English editorial overview of the original source. Historical findings relate to the period described, not necessarily the source archive’s listing date.
Registration required
Original source & access
The original source requires a library account for additional material. This overview uses its public introduction.
Image von Kullmann hält Evonik zuletzt über Wasser
Open original material ↗