Reputation / Case study

Nikolai Setzer: Explaining Continental’s transformation

A Continental case study on how restructuring is framed in the media.

Archive listing: 2017-06-15

What the study examines

The source records 173 of 550 points and discusses the difficulty of establishing a transformation narrative with limited visibility. It asks whether the company is perceived as reinventing itself or simply dismantling existing activities.

English editorial overview of the original source. Historical findings relate to the period described, not necessarily the source archive’s listing date.

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Original source & access

The original source requires a library account for additional material. This overview uses its public introduction.

Nikolai Setzer: Neuerfinder oder Abwickler?

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