Reputation / Case study

Bjørn Gulden: The opportunity and risk of high expectations

An Adidas leadership case study from the CEO.TABLE 2024 context.

Archive listing: 2015-12-27

What the study examines

The source records 276 of 550 points and describes favourable expectations for Gulden despite visibility below the study’s threshold. It also notes that a hopeful narrative can create demanding expectations for future performance.

English editorial overview of the original source. Historical findings relate to the period described, not necessarily the source archive’s listing date.

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Original source & access

The original source requires a library account for additional material. This overview uses its public introduction.

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